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Selective sorting, increasingly simple instructions!

5 February 2019 - 17h04

The Monégasque Sanitation Company (SMA) has set up an information stand on the recycling of household waste in the centre of Place d’Armes on Tuesday 5th February.

This is a first for the SMA. The purpose of this stand at the Condamine market is to raise public awareness of selective sorting, particularly since the simplification of recycling instructions.  “We inform passers-by about our zero waste approach. And that, since1st February, there has been a simplification of selective sorting instructions. Blue containers (paper containers) will disappear and more things can be thrown into yellow containers (packaging containers), such as yoghurt pots, newspapers or magazines,” explains Myriam Arras, sorting ambassador at SMA.

Another priority of the event is to encourage passers-by to use CIiink, the first reward programme for selective sorting. Composed of a website, a mobile application or a contactless card, Cliiink makes it possible to count the number of recycled glass objects in connected containers. An item is equivalent to one point and the total sum of points can be exchanged for rewards, in the form of discounts or preferential rates. For Myriam Arras: “Our goal is to encourage people to use this new device. In addition, to support them in this process, we can start the online registration on the stand.”

For the SMA, this initiative marks the beginning of an awareness campaign on selective sorting. “We will be here once a week to inform passers-by,” says Myriam Arras before highlighting the next step: “The Monte-Carlo market and our future visits to the sorting centres for those who want to understand how it works.”

Daniela Guerra

®Camille Le Saux

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