8 July 2020 - 7h43
The famous Monegasque establishment has been awarded the Energy Globe National Award for its social media campaign in 2019 aimed at reducing the pollution of the oceans created by cigarette butts.
“Each year, billions of cigarette butts are thrown without thinking on the ground or in the sewer grates and end up in the sea.” Based on this observation and that according to which a cigarette contains more than 4000 pollutants, Kate Powers, co-founder of Stars’N’Bars, was inspired by actions carried out in other countries to launch a major public awareness campaign on its social networks. “Once at sea, it takes 15 years for the cigarette butt to decompose. This cigarette butt can pollute up to 500 liters of water,” says Kate Powers. An idea was born. The restaurant began to offer a glass of beer or soda for a container filled with cigarette butts collected by customers in the local port area. In just one month, the results were dazzling: more than 2,300 butts collected and an estimated water saving of 1.2 million litres. The Stars’N’Bars Facebook page posts promoting the campaign were shared more than 1,300 times in less than two days. What to do with the pollutants collected? These many kilogrammes eof cigarette butts were then entrusted to the company Eco Megot, whose laboratories are working to find a permanent solution for recycling cigarette butts.
“We are honoured to receive the Energy Globe Award and congratulate everyone who has found creative solutions to reduce the impact of waste on our community and our planet,” said Kate Powers. The Energy Globe Awards aim to raise awareness of the need for ecological change by rewarding the best sustainable development projects. More than 182 countries participate and more than 2000 projects are submitted each year.
Georges-Olivier KALIFA (with press release)
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