11 July 2020 - 11h08
Frédéric Genta, the Country Chief Digital Officer is Yann-Antony Noghès’ guest on Monaco Info this Sunday evening at 7pm. If he describes his curriculum, he explains above all Monaco’s assets in digital and what the Principality can expect from it.
Frédéric Genta’s role is to determine “the Monegasque model in a world that has become digital”. Which is complementary to humans but is not intended to replace them, he says. We’ll come back to that, but before we talk about his work, let’s talk about Frédéric Genta’s family origins and personality. This Monegasque underlines from the outset the admiration he always had for his parents. His mother, Evelyne, is now Monaco’s ambassador to London and Kazakhstan, his grandfather was director of games. His father, of Swiss and Italian origin and of Swiss nationality, stopped his studies at 13 years old and settled in Geneva where he created exceptional watches with the success that we know. As a young boy, Frédéric wanted to be a journalist. He says it with a smile but he opted for a business school before leaving for the United States to do an MBA at Harvard. A period that deeply marked him. He recounts the case studies and the meetings with all those who were preparing their diploma on campus with him. In another field, he recounts what he learned from his experience at a wine merchant in the Paris region. He then joined Lehman Brothers. But the periods he describes in the most detail are those at Amazon with the launch of a sports store in France, then at Google, in Paris and then in California. In truth, he insists, “it is only experience and the concrete that allow you to move forward.”
The confinement and advances of digital
The Country Chief Digital Officer then explains how he returned to Monaco to take his current position. This country has always reinvented itself, he says, and it continues to do so, especially with digital. Obviously, containment has given a big boost, whether it be e-commerce, telework, tele-consultations or even educational platforms. All of this happened very quickly and can be used, in a way, as a pretest. Which country can serve as a model in Monaco for its digital development? To this question, he replied that he observed them all and that everyone could have strengths or specialties. The Monegasque model is characterized by its advances in education. Frédéric Genta describes the role of the future cloud while explaining that state data will also be stored in Luxembourg in a cloud which will have embassy status to offer all guarantees of security. He also recalls all the recent legislative advances (at the end of last year and in June) which took place in agreement with the National Council to allow the development of digital technology. In this area, Monaco is “a small, agile country, but with a big purpose,” he insists. In the preamble, at the start of the show, the 5G dossier is mentioned. Frédéric Genta explains the importance of the issue and also indicates that the debate that is taking place is not so much about 5G as it is about millimetre waves. In this regard, he wants to be reassuring. There is none and there will not be any in the Principality until a definitive answer has been given to this question. He provides these explanations in the programme. To conclude, he takes up in the guest book a quotation from Bergson: “The future is not what will happen but what we will do”. Of which act.
© Manuel Vitali – Direction de la communication
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