• Society

Amade launches its new communication campaign

12 January 2019 - 12h12

The association dedicated to the protection of childhood, founded in 1963 by Princess Grace, unveiled its new communication campaign. It was the opportunity to remind numerous projects led by Amade.

The World Association of Children’s Friends (Amade) inaugurated its new communication campaign at the back of several Monegasque buses. It takes place until January 21st and addresses the following message: “Are you vaccinated against indifference? Help us”. The aim is to raise awareness of the Monegasque on the action of the association for children. In 2013, a first campaign had already taken place, influenced by Unicef’s campaign. For the record, Amada leads numerous projects around the world to help and support vulnerable children. Various initiatives are under way as part of the three-year programs implemented by the association, such as the creation of a center for girls accused of witchcraft, in Kinshasa in the Democratic Republic of the Congo, the creation of mother-child community centers or childcare initiatives, in particular in the frame of immigration phenomenon in Ventimiglia.

Georges-Olivier Kalifa

Photo © Page Facebook de l’AMADE

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